What browsing in a store offers that online algorithms just can't

There’s something about browsing in stores that online retailers just can’t replicate, says Toronto author Jason Guriel.

Perhaps you pop into a shop with something in mind. Other times, you might wander in aimlessly and come out with a totally unexpected purchase.

“Sometimes I find the thing I’m after, but inevitably there’s something else that I had no clue I was looking for that day,” he told The Sunday Magazine.

“And sometimes — not often, but every now and then — it’s that … random thing that I was not at all looking for that becomes almost transformative.”

Guriel is the author of On Browsing, a collection of essays that chronicle what we

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