The dairy industry is trying to outlaw plant-based “milk” labels—again

EnlargeGetty | Thomas Trutschel

In an utterly firm effort to undercut plant-based rivals, big players in the dairy industry are again putting the squeeze on lawmakers to outlaw the use of the term “milk” for non-dairy beverages—or, in Food and Drug Administration lingo, beverages that are not the “lacteal secretion of cows.”

Earlier this year, the dairy industry’s blood curdled when the regulatory agency released a draft guidance stating that plant-based milk alternatives can keep using the term. It was a move that followed years of sour resentment over the labeling.

The FDA did humbly admit that almonds and

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