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It’s now Star Wars day once again, or so they say: Yes, we’re talking about that genius marketing ploy to rebrand May the 4th based on a pun—well, it’s not even a pun, really, but it sounds similar enough to elicit a smirk.
Some Star Wars fans might long for a bygone era when the franchise wasn’t so commercialized as to have its own holiday, but if they’re honest with themselves, Star Wars was always somewhere on that spectrum.
Still, the generational appeal of the universe George Lucas launched back in the late 1970s is as strong as ever—as is
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