Piecing together why so many people are willing to share misinformation online is a major focus among behavioral scientists. It’s easy to think partisanship is driving it all—people will simply share things that make their side look good or their opponents look bad. But the reality is a bit more complicated. Studies have indicated that many people don’t seem to carefully evaluate links for accuracy, and that partisanship may be secondary to the rush of getting a lot of likes on social media. Given that, it’s not clear what induces users to stop sharing things that a small bit
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