Women making case in tourney for own March Madness TV deal

It’s been a good year for the women’s bracket. TV ratings for games on Friday and Saturday averaged 1.2 million viewers, a 73% increase over last year.

WASHINGTON — Women’s basketball seems to have found a winner with its new Sweet 16 format in  and the timing couldn’t be better with looming TV contract negotiations on the horizon.

There were record-setting attendance at the two sites — Greenville, South Carolina and Seattle — along with record numbers for TV ratings. It fueled the momentum heading into a star-packed Final Four lineup in Dallas.

NCAA selection committee chair Lisa Peterson expects the format success to

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