The Published on Main dining room in Vancouver, BC, has all the usual hallmarks of a posh modern restaurant, from gray walls with marble panels to tasteful tchotchkes like an antique radio. But peeking out from one shelf is a tiny figurine that looks like the Stay-Puft Marshmallow Man, his big eyes matched by big pillowy body rolls. The Michelin Man, tire mascot, is perfectly at home here.
Since the 1920s, the Michelin Guide has grown from a marketing product to encourage road trips (and therefore sell tires) to a worldwide arbiter of culinary quality. Today 41 destinations—Paris, New York, Rio de Janeiro, Guangzhou—have Michelin
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