On August 24, 1995, Microsoft unleashed its Windows 95 operating system with a global party—a laser light show in Germany, the software company’s logo glowing atop the Empire State Building. At its Redmond headquarters, chairman Bill Gates, CEO Steve Ballmer, and the rest of the executive team took the stage to the strains of the Rolling Stones’ “Start Me Up.” It was the first time the band allowed one of their songs to be part of an advertising campaign.
Onstage, this group of white men in polos and 1990s-issued pleated pants let loose, jamming to this anthem with, um, passion. They feign drum solos. They
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