How does a hockey team in its second season conjure up a Reverse Retro jersey? By hearkening back to the city’s storied past: Last week, the Kraken released their first throwback uniform, an ice-blue ode to Seattle’s steeliest hockey team, the invincible Ironmen of the Pacific Coast Hockey League.
“The team back then was pretty wild,” says Aaron Wiggan, the Kraken’s vice president of brand strategy. Many players for the aptly named Ironmen worked at Isaacson Steel, fabricating parts used in naval shipyards during World War II, and they “brought a level of grittiness that other teams grew to dislike.” Their tough playing style earned them some exorbitant
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