Barbara Collins didn’t exactly need a side hustle—she spent more than two decades as an executive with Costco. But she had a longtime dream of opening a restaurant, and a sweet potato pie recipe that won raves at the office. Meanwhile her daughter, Lillian Rambus, nurtured an entrepreneurial streak. The mother-daughter team started selling those sweet potato pies at the Kent farmers market in 2011.
Three years later, that enterprise gave rise to Simply Soulful. Walking into this tucked-away Madison Valley restaurant always felt like entering the best kind of party, where guys in construction vests might trade jokes with the old-timers at the next table. And pretty much
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