Rise of the TikTok Doc

It’s silent as Dr. Grace Chang scoots back from the camera. Then the music hits. Regard’s “Ride It” bops in the background as Chang, in navy blue scrubs with a rose gold stethoscope draped around her neck, pumps her fists in time to the music. Words appear on the screen—copper IUD, cervical cap, condoms, implant—a variety of no- or low-hormone birth control options. It’s a bite-size blast of sound and data and then, after nine seconds, it’s over.

With her flawless skin, Chang could easily pass for any TikTok influencer. But in her office at Natural Medicine of Seattle, her prominently displayed diplomas in naturopathic medicine and

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