Certain Northwest cities and neighborhoods have nicknames that evoke strong feelings among some local residents – but none, apparently, as strong as the “Frisco Effect” in the city by the bay.
According to a blog post written earlier this year by Jay Jurisich, founder and CEO of a naming agency in San Francisco called Zinzin, locals cringe when anyone besides a tourist uses the name “Frisco” for San Francisco. Jurisich’s post cites all kinds of sources going back decades to back up the cringe factor, though it also details how “Frisco” has had a kind of weird evolution since World War II.
Earlier this week, Jurisich told KIRO Newsradio
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