When Alaska Airlines starts its newest nonstop from Los Angeles to Guatemala City, the man in a fur-lined hood who adorns the tail fin on its planes will be sweating into his third new tropical destination in less than two years. As Alaska expands south of the border, into the Bahamas and Central America, its logo (thought to be based on an Alaska Native) has never seemed less apt.
Though now headquartered in Seattle, Alaska Airlines was fittingly born in the 49th state—just a few decades before Alaska actually became a state. Two small bush airways, flying cargo and people at a time when fur trappers still
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