Seven months ago, Alaska Airlines announced that it would not renew its jersey sponsorship deal with the Portland Timbers, effectively ending a twelve-year partnership. The club wasted little time securing a new sponsor aligned with its core values, but things turned sour fast.
DaBella, a home improvement company based in the Rose City, signed a multi-year agreement with the Green and Gold just a month after the 2023 season ended. Multiple outlets reported that the Timbers’ sales agency responded to DaBella’s cold email within minutes, and a very strong relationship between Dabella CEO Donnie McMillan and the Timbers owner Merritt Paulson sealed the deal.
Just one game into 2024,
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