Hops Have Terroir, According to Oregon Researchers. What Does That Mean for the Beer Industry?

When winemakers, critics, and vineyard workers talk about wine, they’ll often talk about terroir — the way the climate, soil, and environmental conditions of a place impact the flavor of wine grapes. Driving through the Willamette Valley, visitors will often see rows of pinot noir grapes prized for their terroir, a product of cold evenings and volcanic soil, high elevation vineyards and rainy springs. Those winding grapevines lining the country roads of Pacific Northwestern agricultural regions draw visitors to local wineries, where tasting room servers accentuate the impact of the setting on the flavor in the glass.

But wine grapes aren’t the only plants growing in the Pacific

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