Beloved Burger Cart Hit the Spot Will Open Its First Restaurant This Year, With More to Come

In 2009, when Jeremy Sivers’s grandmother passed away, he found a box in her basement that held a relic he had almost forgotten: a business plan for a burger restaurant he wrote when he was 16, complete with menus. “I hadn’t even remembered,” he says. “When I was 17, I had my first burger cook job at Roake’s, and I knew I could do it better. So I ended up doing that.”

Hit the Spot started as a father-son project between Jeremy and his son, Elijah, who is now a student at the University of Oregon. The two of them would sell burgers at the Montavilla Farmers Market —

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