Some people open bars to help people forget their mortality. Jeremy Alexander opened his to help people face it.
Alexander is the owner of the new North Killingsworth bar Sad Valley, a sunset-hued imagining of the afterlife with Vespers and cheeseburgers. Paintings portray tongue-in-cheek tableaus of rapture or grief. A disco ball hangs from a coffin mounted to the ceiling. Florals evoke images of funeral homes. But Sad Valley is not meant to appear macabre; in no way is it a goth bar. Rather, it’s meant to serve as a cathartic landing pad, a place to stare death in the eye until it softens.
Alexander has a long
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