Wieden+Kennedy's new campaign aims to 'make people smile again about Portland'

The global advertising giant is turning its focus to the Rose City with an effort to motivate and inspire pride in Portland.

PORTLAND, Ore. — They’re one of the world’s biggest names when it comes to commercial advertising and now Portland-based Wieden+Kennedy is launching a new campaign. It’s not for a client but rather for something that’s personal to them, a campaign they’re calling “Portland Is What We Make It.”

“This is a call to action,” said Wieden+Kennedy Global Chief Creative Officer Susan Hoffman. “We want to make people smile again about Portland. We want to change the narrative and start a tidal wave to inspire

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