The global advertising giant is turning its focus to the Rose City with an effort to motivate and inspire pride in Portland.
PORTLAND, Ore. — They’re one of the world’s biggest names when it comes to commercial advertising and now Portland-based Wieden+Kennedy is launching a new campaign. It’s not for a client but rather for something that’s personal to them, a campaign they’re calling “Portland Is What We Make It.”
“This is a call to action,” said Wieden+Kennedy Global Chief Creative Officer Susan Hoffman. “We want to make people smile again about Portland. We want to change the narrative and start a tidal wave to inspire
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