Why retailers still see Black Friday as the high point of the holiday shopping season

Despite analysts not expecting this holiday season to be as robust as years past, in part due to inflation, shops are still gearing up for a busy few weeks of deals.

NEW YORK — After weeks of plugging increasingly inviting discounts, retailers in the United States and several other countries are preparing for prime time: Black Friday, the bargain bonanza that still reigns as the unofficial kickoff of the holiday shopping season even if it’s lost some luster.

Department stores, shopping malls and merchants — big and small — see the day after Thanksgiving as a way to energize shoppers and to get them into physical stores at a

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