A big challenge for retailers is increasingly how to use artificial intelligence to make their businesses more efficient and to better convert potential sales.
Some AI strategies make shopping fun for the consumer.
Vancouver eyewear seller KITS Eyecare Ltd. (TSX:KITS), for example, has augmented reality that uses AI to enable shoppers browsing its website to try on frames and see themselves wearing the eyewear.
Other AI uses focus on operations: Customer service, inventory management, store-location selection and more.
One problem, retailers have told BIV, is that they believe they have insufficient data for AI investments to make sense.
Retail consultants urge those merchants to get started at collecting data so
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