The Vancouver fitness equipment company was formerly known as Nautilus, but it sold the brand last year and changed its name to Bowflex, another brand it owns.
VANCOUVER, Wash. — Vancouver home fitness company Bowflex filed for bankruptcy and plans to sell its assets for $37.5 million in cash, the company (NYSE: BFX) announced Tuesday.
The company, known as Nautilus until 2023, entered a purchase agreement with Johnson Health Tech, a Taiwanese company that owns several health brands. For the transaction Bowflex is entering Chapter 11 bankruptcy to “provide interested parties the opportunity to submit competing offers,” according to the announcement.
Bowflex will lay
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