Advocates at the Tourism Industry Association of Canada (TIAC) congress in Vancouver said in presentations this morning that they want to get beyond explaining why tourism is important to the economy.
Instead, the narrative should be on ways to capitalize on resources, Destination Vancouver CEO Royce Chwin explained to BIV in an interview between sessions.
Chwin, who previously spent nearly nine years as CEO of Travel Alberta, said during his time in that province he spent about 70 per cent of his time “defending the importance of a visitor economy for Alberta.” He now spends only about 10 per cent of his time doing that advocacy work in Vancouver because in B.C. “people already get it,”
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