Women are a key influencer of vehicle purchasing decisions but only a fraction of them feel confident about buying vehicles on their own, statistics show.
A Vancouver-based start-up aims to change that.
Vivian Liu launched Make Auto Easy (MAE) in 2022. Her online platform is meant to help women car shoppers find the vehicles that match their needs more easily.
Liu is also hosting the Vancouver International Auto Show’s first Women’s Auto Show, a dedicated space for women to learn and share their experiences about cars, March 23-24.
“[MAE] helps people discover their options like online dating but for cars,” said Liu.
“If you build your profile and we show
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