Days before the doors had officially opened at Nobu Toronto in August, TikTok was already inundated with videos documenting a night out at the luxury Japanese restaurant chain’s first Canadian outpost.
“See the little flowers on there?” one influencer says, holding a blossom-garnished salmon taco so close to her phone’s camera that it goes out of focus. Another pans over tightly wrapped maki rolls and says, “I think we probably got the two most basic rolls, but I love a California roll.”
Some videos are wordless montages set to music by PartyNextDoor or The Kid LAROI: sweeping shots of the restaurant’s swanky interior, a few seconds where the camera
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