Sales soared even as Swift sold the “Eras Tour Book” exclusively at Target and as some fans complained online that the book included typos and other errors.
NEW YORK — Just one retail chain was enough for Taylor Swift to have the top-selling book last week and the biggest opening week of 2024.
According to Circana, Swift’s “Eras Tour Book” sold 814,000 copies over the Thanksgiving holiday weekend. Circana tracks around 85% of the print market, but the “Eras” numbers are more precise: Swift sold the book exclusively through Target, which launched the “Eras” tie-in on Black Friday.
Sales soared even as Swift skipped
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