Anheuser-Busch has changed up its Super Bowl strategy, ending a longtime deal.
NEW YORK — A bevy of booze brands will be in the Super Bowl ad lineup this year, now that Anheuser-Busch has ended its exclusive advertising sponsorship after more than 30 years.
In addition to celebrities hawking Budweiser and Michelob Ultra, viewers will see some famous folks touting the qualities of Heineken and Coors, and even suggesting they drink cognac or whiskey — responsibly, of course.
Anheuser-Busch, parent of the Bud, Ultra and Busch beer brands, said in June it would end the exclusivity deal it first struck in 1989. The company
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