Retailers scramble to adjust as customers want earlier holiday season

“I want the season earlier and the things that go with the season earlier,” one shopper said. “I want to enjoy it for as long as I can.”

WASHINGTON — After sipping pumpkin spiced lattes in August and putting up Halloween decorations in late September, Samantha Kowalczyk already looks forward to drinking eggnog-flavored coffee and filling her Wilmington, Delaware, home with cinnamon and sugar cookie scented candles and other holiday aromas.

The 30-year-old thinks seasonal flavors and scents should be available year-round. And apparently others feel the same way.

In response to growing customer demand, stores of all stripes, from Bath and Body Works

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