Plush wars? Squishmallows toy maker and Build-A-Bear sue each other over ‘copycat’ accusations

According to a complaint filed Monday, the Skoosherz line, which Build-A-Bear began selling last month, copies the look and feel of Squishmallows.

NEW YORK — It turns out there are lots of sharp elbows in the plush toy business. Build-A-Bear and the makers of Squishmallows are facing off in federal court.

Kelly Toys and its Berkshire Hathaway-controlled parent company Jazwares have sued Build-A-Bear, saying its new “Skoosherz” toys copy the look and feel of their mega-popular Squishmallows products.

The Skoosherz line, which Build-A-Bear began selling last month, has the “same distinctive trade dress” of Squishmallows, the complaint filed Monday says, pointing to similarities in

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