The oil and gas industry is taking a risk in its response to new greenwashing rules, communications experts say, but they add the opinions of Canadians are already so divided that the actions may have little effect.
The Pathways Alliance group of oilsands companies removed all content from its platforms, while other companies have modified their websites and social media in anticipation of new greenwashing rules that were passed Thursday as part of an update to the Competition Act.
The chief executives of the six oilsands companies behind Pathways put out a statement late Thursday that said the law, which requires companies to back up their environmental claims
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