Nike stock drops 20% after weak earnings report

Nike reported flat annual revenue Thursday afternoon and its CEO revised its outlook for 2025, expecting first quarter revenue to be down 10%.

BEAVERTON, Ore. — For the full stories on Nike’s most-recent financial performance, visit KGW’s news partner the Portland Business Journal here.

Since Nike’s earnings call Thursday, when it reported flat annual revenue and lowered its 2025 outlook, its stock has dropped to its lowest levels since the pandemic hit.

Before the Thursday afternoon call, Nike’s stock (NYSE: NKE) was sitting at $94.20. By noon Friday, its price fell to just below $75, representing a 20% drop in less than 24 hours.

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