Environmental groups are firing back at pro-oil and gas advertisements with their own tongue-in-cheek information campaign funded by concerned citizens.
The campaign, dubbed “Our Future is Now,” aims to raise awareness of the climate, economic, environmental and health risks of expanding the liquefied natural gas (LNG) industry in British Columbia.
The ads will include humorous scenes, such as a mother asking about a fart smell in a room and her son replying that it’s “the stink of LNG robbing my future,” according to the press release issued on Sept. 4. The ads will run on social media, YouTube and in newspapers. Despite the humour, the campaign emphasizes that “LNG
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