A strategist at the NAACP says they are not calling for a “boycott” of companies but instead encourage consumers to “buy-in” on companies that back their values.
WASHINGTON — The NAACP wants Black Americans to steer their buying power toward companies that haven’t pulled back from diversity, equity and inclusion programs under conservative pressure, and the nation’s oldest civil rights organization is listing which brands have stood by — or reversed — past commitments to DEI.
The NAACP says the spending guide it published Saturday is needed because DEI initiatives promote the social and economic advancement of Black Americans, who are projected to consume nearly $2 trillion in
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