McDonald’s saw a marked slowdown in store traffic in the first quarter of 2024 as inflation-weary customers in the U.S. and other big markets ate out less often.
WASHINGTON — McDonald’s is fighting back against viral tweets and media reports that it says have exaggerated its price increases.
In a post on the company’s website Wednesday, McDonald’s U.S. President Joe Erlinger said reports suggesting the price of the average Big Mac has doubled since 2019 were false. McDonald’s said the average U.S. Big Mac was $4.39 in 2019 and now costs $5.29, a 20.5% increase.
“For a brand that proudly serves nearly 90% of
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