Fast food restaurants are diving deeper into the digital realm, adopting strategies that range from dynamic pricing to drive-thru voice bots and weather-based menu boards.
Experts say the cutting-edge sales tactics have the potential to streamline service, lure new customers and fill in labour gaps amid high staff turnover, but they also warn the public may be put off by poor communication and privacy concerns.
News of a plan at Wendy’s to implement “dynamic pricing” drew backlash after CEO Kirk Tanner told financial analysts on a Feb. 15 conference call that the 7,000-outlet burger chain would introduce it as early as next year.
Wendy’s clarified in an email Wednesday
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