Denny’s said family dining — the category in which it competes — has lost the most customer traffic since 2020.
SPARTANBURG, S.C. — Denny’s says it’s closing 150 of its lowest-performing restaurants in an effort to turn around the brand’s flagging sales.
About half of the closures will happen this year and the rest in 2025, the company said during a meeting with investors Tuesday. The locations weren’t revealed, but the restaurants represent around 10% of Denny’s total.
Stephen Dunn, Denny’s executive vice president and chief global development officer, said in some cases, the restaurants are no longer in good locations.
“Some
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