Cracker Barrel’s CEO said the restaurant chain has “lost its shine” and there is a new strategic plan to transform the company.
DENVER — Cracker Barrel is planning some major changes.
The CEO announced changes May 16 in a conference call with investors for the company known for its country food dishes and rustic décor. Cracker Barrel CEO Julie Masino said the company has “lost some of its shine,” particularly in its recovery from the pandemic.
“We’re just not as relevant as we once were,” Masino said.
Masino said some of the restaurant’s dishes haven’t been updated in decades, and while that
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