Competition heats up for eyewear in B.C.

Arnaud Bussieres is CEO of EssilorLuxottica’s Clearly division, which employs more than 200 people in Metro Vancouver |Chung Chow

KITS Eyecare Ltd. CEO (TSX:KITS) Roger Hardy likes to go for the jugular when he believes competition is trying to unfairly encroach on one of his company’s selling points.

The founder and former CEO at what is now Clearly has long been aggrieved that Clearly says on its website that it is “proudly Canadian.”

In February 2014, Hardy announced a deal to sell what was then the Nasdaq-listed, Vancouver-based Coastal Contacts to French lens giant Essilor for $430 million. Coastal Contacts owned Clearly.

Essilor then merged with Italian eyewear frame

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