The business will take part in France’s Cannes Lions International Festival for an event featuring women’s sports.
PORTLAND, Ore. — Portland’s trendsetting women’s sports showcase the Sports Bra unveiled its first overseas venture this week: a French pop-up.
“The Sports Bra is going to Cannes NEXT WEEK good people!” the business said on Instagram.
The business will take part in France’s Cannes Lions International Festival of Creativity, an annual awards event recognizing professionals in the advertising and communications industry.
The Sports Bra will host a poolside bar pop-up, named the Women’s Sports House, at the festival’s villa, according to the Instagram post.
→ Continue reading at KGW TV