Post Falls-based Buck Knives has named outdoor industry veteran Lane Tobiassen as the company’s new president, effective in April.
Tobiassen will assume leadership of the company’s sales, marketing, finance, product development and operations to accelerate growth and strengthen the its more than 120-year knifemaking legacy, according to a news release.
“I am very excited to lead the team at Buck Knives,” Tobiassen said in a statement. “It’s such an honor to be welcomed into this family, and my experience in the outdoor industry and firearms market gives me the insight and perspective needed to drive growth strategies forward and execute on an exciting period of growth for Buck Knives.”
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