Greg Tooke says he first came to know about values-driven businesses in 2013 when he was doing consulting work for a non-profit organization that also had some for-profit business streams.
“I started understanding the mix between purpose and profit, and how that could mix well together,” he recalls. “I started looking into articles about blending profit and purpose and understanding how it’s not a decision you have to make between one or the other.”
Tooke then found out about B Corp, a not-for-profit founded in 2006 that certifying businesses that meet high standards for social and environmental performance. He then took his Squamish-based consulting firm Light Trail through that
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