The layoffs affected 20% of Wieden+Kennedy staff. The company has 440 employees in Portland.
PORTLAND, Ore. — The city’s best-known advertising agency has laid off 90 workers in Portland.
The layoffs, first reported by the trade publications Advertising Age and Advertising Week, affected 20% of the Wieden+Kennedy staff.
“Layoffs are terrible. There’s no way to sugarcoat it,” said Jason White, president of W+K Portland. “But, we’ve gotten to a place in Portland where we need to make changes to align better with how our clients work. Saying goodbye to any of our people is always a last resort, and we never make that decision
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