Is social media the new union battleground?

Airplanes with standing sections. An extra fee for boarding charged at airport terminals. Even smaller carry-on luggage allowances. These are a few of the features offered by Unfair Canada.

Since December, satirical ads for the fictional airline have popped up on Facebook and Instagram alongside anonymous, first-hand accounts of flight attendants stuck on planes for hours without pay.

The posts are part of the Air Canada flight attendants’ union’s campaign to put a spotlight on the hours of unpaid work expected of flight attendants as their union negotiates a new contract.

The social media campaign signals a new way for unions to win public support during bargaining, said Robin

→ Continue reading at BIV

Related articles

Comments

Share article

Latest articles