Brian Niccol began his tenure at Starbucks on Sept. 9, 2024.
SEATTLE — Despite officially starting his tenure at Starbucks in September, the company’s new CEO was awarded nearly $100 million in total compensation in his first four months.
Per Starbucks’ 2024 annual investor report, Niccol’s total compensation was $95.8 million. Almost all of the compensation was tied to stock awards, as Niccol earned just $61,538 in salary and received a $5 million sign-on bonus. Niccol’s total stock awards were worth $90,291,772, according to the filing. Many of the stock awards do not vest for a set amount of time, meaning Niccol could not sell those
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