Local businesses that built success through TikTok explore alternatives as app’s fate hangs on the U.S. Supreme Court’s decision.
PORTLAND, Ore. — A catchy tune, cool camera pans, close-ups of delicious food — and bam: “Ooooh, I should check that place out!”
Those are the words that inevitably follow after watching a TikTok post by Live PDX creator Joe Kovachevich.
For Kovachevich, TikTok isn’t just an app, it’s a lifeline for local businesses he helps promote through his viral food videos.
“My job is pretty cool,” said Kovachevich, owner of Kovac Media. “Organic social media has a lot of potential for reach,
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