Real estate marketing is evolving to adapt to a changing marketplace in which creative online content can be used to connect with purchasers and help curate and close property deals.
Long before a project breaks ground, real estate marketers are retained by developers to optimize the project to appeal to prospective buyers, who can then be engaged through things like podcasts, social media, testimonials, immersive digital content and experiential offerings.
Gone are the days when a sponsored spread in a newspaper would be enough to help a project achieve lift-off. Now, realtors are becoming influencers, using technology to drive public interest and target the right audiences.
The goal is to achieve
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