Pacific Lutheran University intentionally targeted the area around Seattle Pacific University for its pride billboards.
At the southwestern end of the Fremont Bridge—nestled into Queen Anne’s steep northern slope where Lake Union flows into the Ship Canal—there’s a new, if somewhat ephemeral, sight to behold: a rainbow-colored billboard from Pacific Lutheran University.
The billboard popped up in September and shows a smiling student sporting a multicolored university T-shirt; they’re holding a pride flag over their shoulders, which billows before a woodsy background. “ALL ARE WELCOME,” the billboard exclaims, inviting passersby to learn more about the Tacoma-based university through its website.
Those who notice it—despite the frenzy of
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