Despite forcing all of Prime Video subscribers to the ad tier in January unless they paid an extra $3 per month, Amazon has seemingly yet to tap Prime Video’s full ad potential. Amazon’s ad business still mostly relies on ads shown on the Amazon website, Amazon CFO Brian Olsavsky told investors in August. In the first full quarter when Prime Video with ads was available, Amazon’s ad business grew more slowly than expected than in recent quarters, with ad sales missing analyst estimates ($12.77 billion compared to $13 billion).
That said, ads remain one of Amazon’s fastest-growing and highest-margin businesses, and the conglomerate is keen to cultivate it. Amazon has
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