The Thompson Okanagan Tourism Association (TOTA) is appealing to the media and the public to be thoughtful about the language used to talk about forest fires and heat in our region and throughout B.C.
Let’s be clear: Public safety is always first and foremost and we will continue to do our part to amplify evacuation orders and alerts relating to climate emergencies—including forest fires and significant heat events.
At the same time, our tourism operators have the exciting and enviable task of showcasing every corner of our spectacular province to visitors, so it’s always in our best interest to ensure it’s protected and cared for. More than most industries, we recognize
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