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Courtesy of Steven Carlson
Lloyd Carslon on the fairgrounds under the iconic logo he designed for Expo ’74.
It all started with Time. Actually Time-Life, that huge set of glossy books that every kid had in the ’60s. Lloyd L. Carlson would read them to his son every night. Carlson was VP at a local design firm here in 1972 when the City of Spokane announced it was looking for a logo to be created for its World’s Fair. Officials said that a contest would be held to
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