You don’t have to be a “Swiftie” to appreciate the marketing expertise and “entrepreneurial genius that has made Taylor Swift an international phenomenon.”
HOUSTON — The University of Houston is the latest college to add a course on superstar singer and businesswoman Taylor Swift.
“The Entrepreneurial Genius of Taylor Swift,” will be offered next spring at UH’s C. T. Bauer College of Business.
Swift has an estimated net worth of $1 billion, according to Forbes, and made more than $780 million on the U.S. leg of her 2023 The Eras Tour, setting her up to become the highest-grossing female touring artist of all time. The Eras
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