On Wednesday, TurboTax-maker Intuit launched an AI assistant called “Intuit Assist” that can provide AI-generated financial recommendations and assist with decision-making when using the company’s software, Reuters reports. Inuit Assist uses a custom large language model platform called GenOS, and it is available now to all TurboTax customers and select users of Intuit’s other products, including Credit Karma, QuickBooks, and Mailchimp, with a wider rollout planned in the coming months.
“Consumers will find it easier than ever to manage and improve their financial lives,” the company writes on its promotional website. “They’ll be able to get personalized recommendations
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